The search for a perfect picture is like the pursuit of a flawless fish – a seemingly impossible task packed with enough challenge to bring photographers and anglers back day after day. It is this exhilarating chase of perfection that drives Jay’s work. Armed with a rod in one hand and a camera in the other, Jay’s love for photography was born on lakes, ponds, and wherever his chase for the next bite would take him. His desire to digitally represent the world around him began with 50” Muskies and 12-lb Walleyes. Jay recognizes that a good camera is to photography what a good rod is to fishing – a necessary tool that is nearly useless without a deep and balanced understanding of the craft. Jay’s keen eye for visual composition and his experience working professionally in the field provide him with the foundation to succeed in a talent filled industry.

In 2011, Jay’s cinematography helped launch Uncut Angling, one of Canada’s most influential fishing channels, bringing an unfiltered look at trophy fishing and the passion behind the sport.

In 2018, Jay founded Thrive Visuals, a production company specializing in outdoor and adventure content. Thrive has collaborated with leading brands such as Travel Manitoba, Honda, Alumacraft Boats, and Canadian Geographic, producing cinematic stories that connect people to wild places.

That same year, Jay also launched his personal YouTube channel — a creative outlet dedicated to his angling adventures. His channel has since grown to over 280,000 subscribers and 120+ million views, becoming a hub for education, inspiration, and family-friendly adventure.

In 2021, Jay became a Meateater contributor and launched “The Canadian Angle”, a series showcasing his angling adventures across Canada. The show is now entering its fourth season and has become the longest-running fishing series on Meateater’s Youtube Channel.

Today, Jay is recognized as one of Canada’s most prominent and respected anglers, known for both his skill on the water and his ability to share the thrill of the chase with audiences everywhere.

Now based in Kenora, Ontario, Jay spends his days exploring the waters of Northwestern Ontario, Manitoba, and beyond. He lives in Kenora with his wife Samantha and their boys, Hannon and Jimmy, sharing the outdoors and adventures with family whenever possible. Jay strives to create clean, family-friendly content, and hopes to educate and entertain while taking people along on his fishing adventures in God’s beautiful creation.